This is an amazing idea for promoting the idea of energy revolution, idea that is now at the top of all environmental discussions.

I found this ad on an amazing blog: I Believe in Advertising that i like to follow regularly. Check it out for yourself and subscribe to their rss feed!

Is this ad a hard sell to soft drinks manufacturers? Hell yeah! I find very few companies who would have the guts to do this, but who says it has to be sold? Why isn’t it imposed by regulators? I can find similarities to the tabacco ads and to cigarette packaging.

If we calculate Coca Cola’s impact on the environment i bet we’ll have no problem imposing this on them. And if you feel the car manufacturers should also suffer from this ad, i bet they do. Or at least a very creative agency could come up with a similar campaign to hurt them too. :)

The ad “Pollution is closer than you think.” was done by:

Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong
Other additional credits: Nick Leung, Serena Tsang

Tell me what you think!

Cezar

(1 votes, average: 5.00 out of 5)

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