I bet everyone providing some sort of service these days, hears in the first meeting or email the “How much will it cost me?” question,  a lot more often than, say, 2 years ago.

Clients prefer simple, uncomplicated relationships. Low expectations, meaning low risks. As Pacino says in one movie: “I just want the baby, i don’t want the labour pains”.

Providers want to build long lasting relationships. Want to know more about you and your company, want repeat performances, make themselves indispensable.

It seems to me the first group has a very masculine behaviour, where the second has a predominant feminine one. The first wants quick high return for small efforts, the second wants long term, mutual high returns for high efforts. The same examples are present in business life just like in personal relationships.

• as men will always pay for prostitutes, so will companies continue to pay for the business equivalent
• young companies, or companies entering new ventures will always prefer a few dozens one night stands before starting to look for a more serious relationship. usually because they realise it costs more.
• you will also find companies stuck into long term relationships with suppliers they don’t really like, following an “accidental baby” they had when they were drunk on euphoria. “Divorcing” is painful, time consuming and always damaging to the “baby”.
• you can find unfaithful clients switching for a “newer, sexier, less chub – no love handles” supplier or some that threaten you with switching if you don’t “swallow” their pride.
• you will for sure find the opportunist supplier looking for a fat pocket and a no pre-nup agreement.
• you will find great suppliers technically speaking (6 pack and flexing pecs/big boobs and curvy ass) that lack on conversation, social skills, IQ.
• and my personal favourite, companies that partner “trendy, cool, great PR-no substance”  suppliers they end up paying a lot of money to get nothing in return.

There are a lot more for sure, but these ones would be the ones i personally experienced.

If you have any, let’s hear them.

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